Digital and motion design for brands, agencies and startups.

A campaign by Fabric Social for Gymshark, where Gaelic footballer David Clifford and hurler Lee Chin took on each other’s sport through challenges like the Sideline Challenge, Bench Press and the Hang. I worked on design, editing and graphics for the Instagram and TikTok promotion of each episode. The series reached 1.38 million people with nearly 1.19 million views across Instagram, TikTok, Twitter and Facebook, plus 68,000 likes and shares. The top TikTok episode alone passed 118K views.

Design, video editing, social graphics

Bold type, the Leinster blue palette and a real signature, built to stop the scroll and drive entries.

Social media design

This clip is all I can share publicly. Request a review and I’ll walk you through the full project on a call.

Motion design

Sussed is Pinergy’s six-episode online series on how Irish businesses can cut their energy use, covering food and drink, renewables, micromobility, hotels and more. I designed the cover artwork and edited the series, carrying photography, clear typography and Pinergy’s identity across YouTube and social. Alongside it, I created still graphics supporting Pinergy’s role as official energy partner of Munster Rugby, including the #PoweringTheDifference artwork.

Cover design, video editing, campaign graphics

A repeatable template for player quotes, pairing big condensed type with layered match photography.

Social media design

Festive drinks became potential matches, each with its own profile tags and “Looking for” bio, letting people swipe right on their seasonal favourite.

2025 · Creative strategy, motion design, social media design

A phone screen spins through the menu before landing on the Deluxe Cheese Burger, which breaks out of the frame onto a bold red field of repeating prices. Built as a quick, loopable vertical for Stories, Reels and TikTok.

Motion design, social media design

A self-initiated 3D study. The idea came from Philippe Petit’s 1974 walk between the Twin Towers, the story behind Let the Great World Spin: the bottle balanced on a wire, and a single drop of oud falling. It’s shot as moody black-and-white macro frames with motion blur and soft, sculpted light. The wood textures were generated in ComfyUI as seamless maps (diffuse, depth and normal) and brought into the 3D scene.

3D, lighting, look development, AI texture generation

A self-initiated 3D study built around one line: “Wherever you decide to go…”. The same bottle moves through a mountain meadow, desert sand and sunlit forest, with colourways shown in macro product shots. The mountain scene was built and lit in 3D, then composited from separate shadow, specular and diffuse passes, and the sand burst was a particle simulation. Soft glows, grain and shallow depth of field keep it warm and tactile.

3D, lighting, simulation, compositing

Social content for @allirishsport and @ballcarrier, covering national-level Irish and international sport: all-time rankings like the top 10 Irish AFL players, goal celebrations like Troy Parrott’s, and recurring formats like Ballcarrier’s Performer of the Week, powered by TNT Sports, plus gameday posters, player tributes and breaking news graphics. Each format gets its own look, from spray-paint textures to clean editorial layouts, built to hold up in a fast-moving feed.

Ongoing · Social media design

A self-initiated concept for VOYA, the Irish skincare and wellness brand rooted in Atlantic seaweed. It explores how generative AI and traditional design can work together to produce premium, brand-consistent campaign imagery, faster and more flexibly, without compromising on quality.

Art direction, AI-assisted design, digital design